Intro
Welcome to my website. Here, I'll be taking advantage of today's incredible open-source, web development community to learn and conduct a variety of projects in both web design and web application. This site may not look the same month to month, week to week, or even day to day depending on how much time I have...but then again, that's the point.
If you have any suggestions, tips, tricks, or comments please feel free to shoot me a message.
Work
I ate a bagel with cream cheese this morning— that's gotta count for something, right? If not, feel free to check out some of my experiences below or my LinkedIn:
Part Time Analyst
Initiated an internal asset performance tracking process through Adobe AnalyticsConsulting Services Marketing Intern
Completed 250+ hours of Adobe Analytics experience tracking and utilizing website visitor dataIdentified and resolved data reporting misalignments that overestimated performance by more than 500%Used misalignment data to propose a platform solution to increase visitor visibility by 1800% Ran 20+ models using predictive analytics and data mining to develop statistically significant insights into the team’s performance measurement strategyProposed a dynamic consulting homepage to re-engage 60,000+ visitors each quarter Director of Marketing and Advertising
Successfully ran 4 social media campaigns driving a 3x return on engagement over previous ad spendIntegrated a multi-faceted, digital marketing approach with HubSpot CRM, Mail Chimp, Facebook Business Manager, and Google AnalyticsOversaw a team of undergraduates striving to provide stable employment to homeless youth by establishing cafes Management Development Intern: Membership Acquisition
Project managed 6 functional areas to successfully launch 4 digital acquisition campaigns with a combined reach of 1.5M+ and budgeted cost of $160,000Analyzed BJ’s current social media acquisition campaigns and proposed a mobile-optimized ad experience to recapture 90,000+ qualified leadsImplemented tracking strategies (pixels, market codes, vanity URLs etc.) to collect and measure acquisition KPIsAbout
I'm a Boston College graduate currently looking for a place I can make an impact. I love tech, data, and combining both to make life easier. The best thing about being home is my Mom's cooking with Chik-fil-a coming in at a close second. Fun fact, I was the treasurer of my school's DJ club and DJed our Holi festival on campus my sophomore year!
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